Switch was founded by a group of dedicated water sports enthusiasts. Talented both on and off the water the group set out on a mission to revolutionize the kiteboarding world by making the sport ‘accessible to all’.
New Zealand based, the group embraced the worlds’ best, teaming up with renowned kitesurfing designer Bill Hansen (San Francisco), professional wave rider Felix Pivec (Hawaii) and world class kitesurfer Marc Jacobs (New Zealand) and attracting a talented group of Team Riders.
The team spent several years designing, perfecting and establishing this rebellious brand and thanks to their unique direct business model, which they intend to maintain, kiteboarders from across the globe can now access the worlds’ best pro design kite gear at wholesale prices.
What started as an idea from a backlash to the high cost of kitesurfing gear, has grown Switch into a brand supported globally by a group of extreme athletes, and dedicated loyalist kiters. Fuelled by adventures far and wide, driven by passion and continually pushing boundaries Switch will continue its quest to make kitesurfing accessible and to create the products you love.